If you're dreaming of sun-soaked shores and vibrant nightlife, Sunny Beach holidays are the perfect escape for those looking to unwind and create lasting memories. Nestled along Bulgaria’s stunning Black Sea coast, this lively resort town boasts golden sands, crystal-clear waters, and a bustling atmosphere that caters to both families and party-goers alike. With a variety of water sports, charming restaurants, and enticing attractions, there's something for everyone to enjoy. Discover the allure of Sunny Beach and check out our fantastic deals or offers to make your holiday unforgettable!
Book the best deals on holidays to Sunny Beach today!
Enjoy access to special prices, only available on package deals.
Choose from thousands of flights, hotels and stays.
Book with a small deposit and pay the rest later.
Quickly add insurance, luggage, rental cars and more.
Flight time: From Ireland, there are no direct flights to Sunny Beach itself. The nearest airport is Burgas, which is about 30km south. Flights from Dublin to Burgas usually take around 3 hours 40 minutes, with seasonal services from Shannon and Cork also available in summer.
Transfer time: Once at Burgas Airport, it takes about 30 minutes to reach Sunny Beach by taxi or private transfer. Public buses from Burgas city centre to Sunny Beach take roughly 40 to 50 minutes, making it a handy budget option.
Price: A taxi from the airport to Sunny Beach costs around €35–€45. Buses are the most affordable choice, with tickets from about €6 to €10 per person one way.
Sunny Beach lives up to its name with long, hot summers and mild shoulder seasons. Your ideal travel window depends on whether you're after full-on sunshine or a more peaceful break.
May to June: These months bring sunny, warm days without the peak-season crowds. Expect average temperatures of 18°C to 25°C, around 9–11 hours of sunshine per day and very little rain – great for sightseeing and beach time.
July to August: Peak summer means buzzing beaches, packed bars and guaranteed heat. With highs of 28°C or more, and long sunny days, it's ideal for sun worshippers. It’s the busiest time, so book accommodation early.
September to October: Still warm but far quieter, this is the sweet spot for laid-back holidays. Sea temperatures remain inviting, and air temps hover between 20°C and 25°C. There’s a drop in prices too, and around 7–9 hours of sunshine daily.
November to April: Off-season weather is cooler (8°C to 12°C), and many hotels and beach bars shut down for winter. Still, it’s a good option for a peaceful and inexpensive escape with fewer tourists.
Spoken languages: Bulgarian is the official language, but English is widely spoken in hotels, restaurants and tourist shops.
Local habits and customs: A cultural quirk to note: Bulgarians shake their heads to mean "yes" and nod for "no." Modest dress is expected in churches and religious sites.
Health and safety: Sunny Beach is safe for tourists, but standard caution with belongings is wise, especially on the beach or in nightlife areas. Pharmacies and medical services are easy to find.
Currency: The currency is the Bulgarian Lev (BGN). ATMs are common and most places accept cards, but it’s useful to have some cash for smaller purchases.
Getting around: The resort is walkable, but local buses are cheap and frequent for day trips along the coast. A local ride might cost about €0.65 (1.30 BGN). Taxis are reasonable, but agree on a fare or make sure the meter is used.
Electricity and plug types: Bulgaria uses the standard European two-pin plug (Type C/F) with 220V. Irish travellers will need a plug adaptor.
Time zone: Bulgaria is on Eastern European Time (EET), which is 2 hours ahead of Irish time. Daylight Saving Time is observed.
A great expanse of golden sand studded with thousands of umbrellas stretching for several kilometres, Sunny Beach offers great opportunities for water sports, while boasting some of the best value hotels on the coast.
Cape Emine: Located about 30km from Sunny Beach, this absurdly scenic spot offers breathtaking views of the Black Sea - be warned though, it can get pretty stormy here.
Old Nessebar: Renowned for its delightful medieval churches, 19th-century wooden architecture and labyrinthine cobbled streets, Nessebar's old town lies on a narrow, man-made isthmus connected by road to the mainland.
Nessebar Archaeological Museum: Just inside the city gates, this terrific museum has a fine array of Greek tombstones and medieval icons on display.
Museum of Salt: Witness ancient techniques of salt making, a unique collection of pictures and authentic solar tools and equipment in this surprisingly engaging museum in Pomorie.
Church of St John Aliturgetos: Representing the zenith of Byzantine architecture in Bulgaria, its exterior employs limestone, red bricks, crosses, mussel shells and ceramic plaques for decoration.
Sozopol: Bulgaria's oldest settlement owes much of its charm to the architecture of the old town, where wooden houses jostle for space on a narrow peninsula, their upper storeys almost meeting across cobbled streets. Discover cheap holidays to Sozopol on lastminute.com.
Burgas: This lovely old town's pedestrianised city centre, lined with smart boutiques, bars and cafés, is well worth a visit. However, its best features are the delightful Sea Gardens overlooking the beach, and the pier at the eastern end of town. Check out our great deals on holidays to Burgas.
The resort's beaches are of course the reason why so many families take their holidays to Sunny Beach, but there are many other forms of entertainment once you've exhausted everything these golden sands have to offer.
Water sports: Jet-skiing, parasailing and zorbing are all family-friendly activities available at various points along the coast. Many outfits also offer lessons for beginners in stand-up paddleboarding.
Beaches: With arguably the finest beaches on the Bulgarian coast, mostly of the sand and shallow water variety and with plenty of lifeguards on hand too, there are days of free entertainment going.
Adventure Parks: Luna Park is the big ticket family activity in these parts, with rides and attractions for all, from gentle carousels for the tiddlers to thrilling rollercoasters for teens.
Karting: Channel your inner Formula One driver and thrash it out against other family members around this cool karting track.
Mini Golf: There are numerous mini-golf courses around Sunny Beach, offering families a fun and relaxing activity.
Sunny Beach holidays are all about taking it nice'n'easy, which basically means spending very little money at all, something that's not difficult to do here.
Beach days: Quite simply, the best and easiest way not to spend any money is to head for the beach - with a picnic - and just kick back and relax.
Promenade walks: A lovely way to spend an evening with very little cost, save perhaps for the odd ice cream, is to take a leisurely stroll along the promenade and its endless parade of restaurants and bars.
Beach Volleyball: The wide golden sands of Sunny Beach often witness impromptu games of volleyball that you can watch - or if you're feeling energetic enough, even participate in.
This busy, southern stretch of the Bulgarian coast provides ample opportunities to partake in any number of sporting pursuits, both on the water and inland, plus some wildlife observation.
Watersports: The Black Sea's calm waters are ideal for a spot of jet skiing, parasailing, windsurfing or paddleboarding.
Fishing: Keen anglers will enjoy the coastal waters, where huge numbers of saltwater fish, including turbot, mackerel and tunny fish can be fished for. Note that there is no angling off-season on the coast.
Bird Watching: A little way north of Sunny Beach, Kamchia Nature Reserve offers the possibility to observe some of Europe's rarest and most unusual birdlife, including the Orco Falcon and Black Stork.
Sunny Beach, Bulgaria, is renowned for its pristine coastline and lively atmosphere, making it a top destination for beach lovers. Here's a guide to the best beaches you can explore during your holiday in Sunny Beach.
Perfect for: Families, water sports, nightlife
Sunny Beach Central Beach: The heart of Sunny Beach, this expansive sandy shore is perfect for families and thrill-seekers alike. With a wide range of water sports, from jet skiing to parasailing, there's plenty to keep everyone entertained. The beach is lined with numerous bars, restaurants, and cafes, making it easy to grab a bite to eat or a refreshing drink. As the sun sets, the beach transforms into a lively nightlife hub, with beach clubs and bars offering music and dancing until the early hours.
Perfect for: Relaxation, sunbathing, swimming
South Beach: Located at the southern end of Sunny Beach, this quieter stretch of sand is ideal for those looking to relax and soak up the sun. The calm, shallow waters are perfect for swimming and paddling, making it a great spot for families with young children. The beach is well-maintained and offers plenty of sunbeds and umbrellas for a comfortable day by the sea.
Perfect for: Beach parties, young travellers, vibrant atmosphere
Cocoa Beach: Famous for its vibrant beach parties and energetic vibe, Cocoa Beach is a favourite among young travellers and party-goers. The beach is home to some of the most popular beach clubs in Sunny Beach, hosting international DJs and events throughout the summer. During the day, it's a great spot to relax with a cocktail in hand, while at night, it becomes a bustling hotspot for dancing and socialising.
Perfect for: History enthusiasts, scenic views, peaceful retreat
Nessebar Beach: Just a short distance from Sunny Beach, Nessebar Beach offers a more tranquil and picturesque setting. This beach is perfect for those looking to escape the crowds and enjoy a peaceful day by the sea. The nearby town of Nessebar is a UNESCO World Heritage site, offering a rich historical backdrop with its ancient ruins and charming old town. Spend the day lounging on the sandy shores before exploring the cultural treasures of Nessebar.
Perfect for: Families, clear waters, yacht watching
Sveti Vlas Beach: Located to the north of Sunny Beach, Sveti Vlas Beach is known for its clear waters and family-friendly atmosphere. The beach is well-organised with plenty of amenities, including sunbeds, umbrellas, and water sports facilities. The nearby marina is a great place to watch yachts and boats, adding a touch of luxury to your beach day. With its relaxed vibe and beautiful scenery, Sveti Vlas Beach is perfect for a day of relaxation and fun.
Sunny Beach offers a diverse range of beaches catering to all types of travellers. Whether you're seeking the lively atmosphere of Sunny Beach Central Beach and Cocoa Beach or the peaceful retreat of Nessebar Beach and Sveti Vlas Beach, there's something for everyone. Make the most of your holiday by exploring these top beaches and enjoying the sun, sea, and vibrant culture that Sunny Beach has to offer.
Meat is king in most of Bulgaria, but here in Sunny Beach, it's seafood that dominates, although you can find all the usual staples on most restaurant menus.
Gyuvech: The best-known traditional dish is a rich stew comprising peppers, aubergines and beans, to which either meat or meat stock is added.
Kiselo mlyako: Bulgarians consider their yogurt the world's finest, and hardly miss a day without consuming it. As well as being tasty, it's renowned for its probiotic qualities.
Shopska salad: The combination of tomatoes, peppers, cucumbers, onions and feta, or Bulgarian sirene (white brine) cheese, is hard to beat - and a rare treat for vegetarians.
Sarmi: Stuffed cabbage or vine leaves filled with minced meat, rice and spices, then slow-cooked to perfection.
Tsatsa: Fried sprat fish, usually served with a wedge of lemon, these small, crispy morsels are the perfect companion to a cold beer on a hot day.
Mussels with rice: These fresh Black Sea mussels from Dabolka, the Black Sea's biggest mussel farm, are tossed in rice, herbs and spices.
Rapa whelks: A large, carnivorous sea snail, these surprisingly tasty whelks are typically served as part of a salad, though they can be fried and served as a main too.
Kebapcheta: Grilled minced meat rissoles usually served with a hunk of bread and pickles - popular variations include shishche (shish kebab) and kyofteta (meatballs).
Banitsa: A flaky pastry envelope with a filling – usually cheese – sold by bakeries and street vendors in the morning and evening.
Bulgarian desserts tend to consist of very sweet Turkish derivatives, such as baklava or revane, while Halvitsa, a kind of nougat, is also popular. Ice cream sellers litter the resort's numerous promenades.
Rakia: This traditional fruit brandy, often made from grapes or plums, is strong and usually served as an aperitif - best sipped to avoid a sore head.
Bulgarian wine: The local wines are constantly improving and among the best reds are the heavy, mellow Melnik, and rich, dark Mavrud, while Dimyat is a good dry white.
Bulgarian Craft beer: Produced in abundance, leading local brands are Boliarka from Veliko Tarnovo, Astika from Haskovo and Zagorka from Stara Zagora. Boliarka also produces a bizarre stout called Stolichno.
The most popular places to visit in Sunny Beach are: Sunny Beach, Luna Park, Platinum Casino.
Sunny Beach is the ideal destination for beach holidays.
Booking a flight + hotel package to Sunny Beach with lastminute.com offers several advantages. By booking both services together, you can take advantage of exclusive deals and choose from thousands of flights and accommodations for the perfect combination. Additionally, you can secure your vacation with a deposit and pay the remaining amount later. You also have the flexibility to add other travel extras such as insurance, rental cars, and luggage to the flight + hotel package as per your preferences.
Support and useful information
Secure payment



















































